Post by account_disabled on Jan 22, 2024 2:51:47 GMT -7
There are usually several people working on Facebook carousels at once. The PPC specialist writes the text, and the designer or marketer draws the creative. Due to the fact that everyone works separately, the result can only be seen at the final stage. To avoid inconsistencies, it is better to create carousels in one space. We are sharing a ready-made template for such advertising and clear instructions. Reading time: 12 minutes Why work on text and creative in one space? How to work on carousels Pros of working in Figma: Template and instructions Option 1: If you are already working with Figma Option 2: If you haven't worked with Figma before Lifehacks for preparing creatives Attract attention with the first creative Don't reinvent the wheel A little meticulousness is not a hindrance "Pavlov's Dog" Intrigue Brevity is the soul of wit Conclusion Joseph Kobal Joseph Kobal, marketer at Ringostat One of my responsibilities is creating advertising creatives.
At Ringostat Fax Lists we have developed our own approach for this. In our experience, this is a great option, especially when a team of several people is working on the ad. In this article I want to share lifehacks for creating carousels and a convenient template. Let me make a reservation right away: carousels are a very successful format for companies that sell technological products. They allow you to show on several slides how your tool works, what is in its interface, and what benefits it brings. Below is an example of a carousel created according to the principle described in the article: Facebook carousel example More about the features of this advertising format can be found in the article “ How to set up carousels on Facebook: pros, cons and examples of use .
Why work on text and creative in one space? It would seem, what is the problem? A PPC specialist can write texts in a table, the designer will draw the creative in Photoshop, and then all that remains is to “assemble” everything. But with this approach, you may encounter several problems at once: creative and text may not correspond to each other in meaning; the text may not fit or, on the contrary, may be too short; specialists do not see the intermediate result of their colleagues’ work and cannot immediately discuss it. The approach I propose below solves several problems at once: organizing your workspace online—you can easily share files, everything is accessible and understandable; synchronizing the work of different specialists - and this significantly speeds up the development process; saving time on creating and testing creatives; the ability to make the right decisions right away and not have to redo creatives every time from the beginning.
At Ringostat Fax Lists we have developed our own approach for this. In our experience, this is a great option, especially when a team of several people is working on the ad. In this article I want to share lifehacks for creating carousels and a convenient template. Let me make a reservation right away: carousels are a very successful format for companies that sell technological products. They allow you to show on several slides how your tool works, what is in its interface, and what benefits it brings. Below is an example of a carousel created according to the principle described in the article: Facebook carousel example More about the features of this advertising format can be found in the article “ How to set up carousels on Facebook: pros, cons and examples of use .
Why work on text and creative in one space? It would seem, what is the problem? A PPC specialist can write texts in a table, the designer will draw the creative in Photoshop, and then all that remains is to “assemble” everything. But with this approach, you may encounter several problems at once: creative and text may not correspond to each other in meaning; the text may not fit or, on the contrary, may be too short; specialists do not see the intermediate result of their colleagues’ work and cannot immediately discuss it. The approach I propose below solves several problems at once: organizing your workspace online—you can easily share files, everything is accessible and understandable; synchronizing the work of different specialists - and this significantly speeds up the development process; saving time on creating and testing creatives; the ability to make the right decisions right away and not have to redo creatives every time from the beginning.