Post by account_disabled on Dec 26, 2023 0:20:30 GMT -7
If we talk about the first quarter of every year, it is a period in which business groups, especially the consumer market, have a high sales surge or can be called the peak period of every year. But at the end of last year, the world including Thailand had a crisis due to the spread of the coronavirus or Covid-19, causing the marketing plans of many business organizations to urgently adjust their strategies. Like "Advice", one of Thailand's IT retailers. We have adjusted our coping strategies from the economic slowdown to the COVID crisis. Ready to reveal research results from iPrice on the topic "Ecommerce War" On the side of Mr. Chakkrit Watcharasaksin Deputy Chief Product Officer Sales and Marketing, Advice IT Infinite Company Limited, the leader and center of complete IT equipment with branches covering more than 350 branches throughout Thailand and the Lao People's Democratic Republic, revealed that from research by interviewing business organizations in the electronics group of iPrice, a Meta-search website in Thailand and 6 other countries in Southeast Asia, with the topic "Map of E-commerce" stated that "Advice" has continued to grow during 2019.
That passed and increased at the end of the year When surveying data through SimilarWeb for the past 6 months, it is possible to see a graph of Advice's success. It spiked starting in November 2019 and dropped slightly in February 2020, when Covid-19 was spreading heavily in Southeast Asia. And it was during the time when China announced a lockdown. As a result, the production of IT products, whether ready-made or spare parts production halted as well as transportation problems. But there is still something interesting. Strategies and factors that gives advice You can prepare and cope in just one month. By analyzing and summarizing 4 important issues as follows: 1.Overview Telegram Number Data of Advice's success in 2019 Looking back 3-4 years ago, before Advice became successful in 2019, Advice made a plan to enter the stock exchange which used all 2 components: sales and profits. Adjusted the structure plan for 2019, divided into 57% wholesale and 43% retail. In addition, online product distribution channels were added. Starting with B2B and adding B2C marketing channels, currently supporting both groups of customers. The SOP+ program has been developed to create convenience in buying and selling products for dealers to be able to view product details, product stock or order online.
It was considered a foundation that led to further expansion and started marketing online to the B2C group systematically, resulting in sales through online channels in the past year 2019 rising to 1,000 million baht, along with expanding sales through channel E-marketplace through Shopee as well, in line with iPrice's Map of E-commerce Year-end Report 2019, which points out that Advice is one of the top 10 e-commerce stores in Thailand with the highest number of product visitors. and ranked first among e-commerce stores in the IT field 2. Challenges of the IT business in 2020 Due to the increase in computer users in Thailand Combined with online purchases Customers are more confident From the above factors, advise Recognizing this challenge, we set out to develop systems and websites that are easier to use and quick to search. Advice is like an Index of IT products. Moreover, at this time there is also a group of service providers. E-marketplace Large foreign players increasingly come to market in Thailand. In addition, the overall picture of the IT business from 2018-2019 is not good according to the overall economic situation around the world. including the COVID-19 epidemic crisis It's still hit hard since the beginning of the year, so it's like a measure of the strength of e-commerce stores. If anyone has laid a good foundation The impact may be only a slight delay in shipping compared to other companies that rely solely on goods and transportation from China.
That passed and increased at the end of the year When surveying data through SimilarWeb for the past 6 months, it is possible to see a graph of Advice's success. It spiked starting in November 2019 and dropped slightly in February 2020, when Covid-19 was spreading heavily in Southeast Asia. And it was during the time when China announced a lockdown. As a result, the production of IT products, whether ready-made or spare parts production halted as well as transportation problems. But there is still something interesting. Strategies and factors that gives advice You can prepare and cope in just one month. By analyzing and summarizing 4 important issues as follows: 1.Overview Telegram Number Data of Advice's success in 2019 Looking back 3-4 years ago, before Advice became successful in 2019, Advice made a plan to enter the stock exchange which used all 2 components: sales and profits. Adjusted the structure plan for 2019, divided into 57% wholesale and 43% retail. In addition, online product distribution channels were added. Starting with B2B and adding B2C marketing channels, currently supporting both groups of customers. The SOP+ program has been developed to create convenience in buying and selling products for dealers to be able to view product details, product stock or order online.
It was considered a foundation that led to further expansion and started marketing online to the B2C group systematically, resulting in sales through online channels in the past year 2019 rising to 1,000 million baht, along with expanding sales through channel E-marketplace through Shopee as well, in line with iPrice's Map of E-commerce Year-end Report 2019, which points out that Advice is one of the top 10 e-commerce stores in Thailand with the highest number of product visitors. and ranked first among e-commerce stores in the IT field 2. Challenges of the IT business in 2020 Due to the increase in computer users in Thailand Combined with online purchases Customers are more confident From the above factors, advise Recognizing this challenge, we set out to develop systems and websites that are easier to use and quick to search. Advice is like an Index of IT products. Moreover, at this time there is also a group of service providers. E-marketplace Large foreign players increasingly come to market in Thailand. In addition, the overall picture of the IT business from 2018-2019 is not good according to the overall economic situation around the world. including the COVID-19 epidemic crisis It's still hit hard since the beginning of the year, so it's like a measure of the strength of e-commerce stores. If anyone has laid a good foundation The impact may be only a slight delay in shipping compared to other companies that rely solely on goods and transportation from China.