Post by account_disabled on Dec 20, 2023 1:51:17 GMT -7
Ethics and marketing have been at war since the beginning of the marketing age. We all know the code of ethics for advertising, we turn our noses up at unethical PR techniques and we all say that we would never advertise cigarettes. Now what if I told you that if you are running a content ad, you are probably one of the spreaders of misinformation and propaganda in society? Well, perhaps the more inquisitive of you have already heard about the project Konspirátori.sk , or the initiative of Česká spořitelna, which blocks the display of programmatic advertising on conspiracy and disinformation websites . And why is this happening at all? The point is that disinformation and conspiracy sites are heavily involved in the Google AdSense program.
As part of this program, the C Level Executive List website owner can join the Google content network, based on which they can then display banners advertised via Google Adwords on their website. The problematic aspect in this case is the fact that for every click on an ad that is placed on such a site, the site owner collects 68% of the cost of each click . The rest goes to Google. By advertising on such websites - even unintentionally - they are actually financially supporting the spread of misinformation. image Sample advertisement on the ac24.cz website Academic window Disinformation is false information that is, by its very nature, intended to deliberately confuse people for the benefit of the originator of the information.
Most often, this technique of manipulation is used for the purposes of propaganda of political regimes. Within the Czech Internet, it is demonstrably, for example, Russian propaganda. The activities of these types of websites are in great conflict with journalistic ethics, but mainly they cause the public to be guided and act on the basis of false information. This activity causes instability in society, undermines the authority of public media and democratic institutions, and gives trump cards to populist political entities. Another argument for removing banners and text ads from these websites can be the fact that a large number of articles on these websites are negatively tuned, mention violence, etc.
As part of this program, the C Level Executive List website owner can join the Google content network, based on which they can then display banners advertised via Google Adwords on their website. The problematic aspect in this case is the fact that for every click on an ad that is placed on such a site, the site owner collects 68% of the cost of each click . The rest goes to Google. By advertising on such websites - even unintentionally - they are actually financially supporting the spread of misinformation. image Sample advertisement on the ac24.cz website Academic window Disinformation is false information that is, by its very nature, intended to deliberately confuse people for the benefit of the originator of the information.
Most often, this technique of manipulation is used for the purposes of propaganda of political regimes. Within the Czech Internet, it is demonstrably, for example, Russian propaganda. The activities of these types of websites are in great conflict with journalistic ethics, but mainly they cause the public to be guided and act on the basis of false information. This activity causes instability in society, undermines the authority of public media and democratic institutions, and gives trump cards to populist political entities. Another argument for removing banners and text ads from these websites can be the fact that a large number of articles on these websites are negatively tuned, mention violence, etc.