Post by account_disabled on Dec 20, 2023 0:27:31 GMT -7
With the end of the year comes the turn to take stock. We won't spare you either. 
We would like to reminisce a little about several campaigns that were really successful for us this year. dm together We started the new year in style. Our client, dm drogerie, celebrated 25 years on the Czech market this year and on this occasion prepared a dm CSR initiative together. Anyone could sign up with a project that would help others in their area. Drogerie dm then selected the 25 most interesting projects that it financially supported. image Well, it was up to us to let all those people know about the initiative. We chose a combination of online channels with an emphasis on YouTube and Facebook . The campaign worked perfectly both as a whole and in its individual parts.
We reached more than a million B2B Email List people , completely filled out the project applications, and Facebook included our campaign as one of the first in the Czech Republic in its global database of successful campaigns - success stories . Czech Philharmonic Orchestra We took a slightly more creative approach to the campaign for the annual open air concert of the Czech Philharmonic. Here we tried cooperation with the well-known Prague Studio Najbrt. We moved their key visual into a video with individual members of the ensemble and further applied it to other online formats. We also involved several influencers and they promoted the whole thing. image The result was a fully sold-out concert.
Hollandia We dealt with creativity quite a lot this year. Our own creative and strategic agency Digistory was also created . One of the first campaigns where we fully utilized our new method of combining work with data and creative was the Slovakian campaign for Hollandia yogurts. Here we devised a complete campaign strategy, we created visuals for online, print and outdoor . And to be sure that we are going in the right direction, we tested them with a quick research on the target group before the launch. image It turned out great. Using Brand lift from Google, we found that we raised the target group's brand awareness in absolute values by 16 percent. We also significantly helped the listing of products in chains and thus also direct sales. AEGON With a similarly creative concept, we also won a tender for the insurance company AEGON in the summer.
We would like to reminisce a little about several campaigns that were really successful for us this year. dm together We started the new year in style. Our client, dm drogerie, celebrated 25 years on the Czech market this year and on this occasion prepared a dm CSR initiative together. Anyone could sign up with a project that would help others in their area. Drogerie dm then selected the 25 most interesting projects that it financially supported. image Well, it was up to us to let all those people know about the initiative. We chose a combination of online channels with an emphasis on YouTube and Facebook . The campaign worked perfectly both as a whole and in its individual parts. We reached more than a million B2B Email List people , completely filled out the project applications, and Facebook included our campaign as one of the first in the Czech Republic in its global database of successful campaigns - success stories . Czech Philharmonic Orchestra We took a slightly more creative approach to the campaign for the annual open air concert of the Czech Philharmonic. Here we tried cooperation with the well-known Prague Studio Najbrt. We moved their key visual into a video with individual members of the ensemble and further applied it to other online formats. We also involved several influencers and they promoted the whole thing. image The result was a fully sold-out concert.
Hollandia We dealt with creativity quite a lot this year. Our own creative and strategic agency Digistory was also created . One of the first campaigns where we fully utilized our new method of combining work with data and creative was the Slovakian campaign for Hollandia yogurts. Here we devised a complete campaign strategy, we created visuals for online, print and outdoor . And to be sure that we are going in the right direction, we tested them with a quick research on the target group before the launch. image It turned out great. Using Brand lift from Google, we found that we raised the target group's brand awareness in absolute values by 16 percent. We also significantly helped the listing of products in chains and thus also direct sales. AEGON With a similarly creative concept, we also won a tender for the insurance company AEGON in the summer.